Beyond Meat Rallies as Denny’s Gives Burger a Spot on the Menu
By Kim Khan
The volatile shares of plant-based protein maker Beyond Meat (NASDAQ:BYND) were a rare bright spot for equities in the midst of Monday’s big selloff.
Beyond Meat (NASDAQ:BYND) stock rose 7% after diner chain Denny’s (NASDAQ:DENN) said it is rolling out the Beyond Burger across all its restaurants.
“After the overwhelmingly successful Beyond Burger launch exclusively in Los Angeles restaurants, Denny's will now offer the popular plant-based burger made by Beyond Meat in more than 1,700 locations across the U.S. and Canada,” Denny’s said in a press release.
“The positive response we received validated our decision to partner with Beyond Meat to introduce our guests to a plant-based option," John Dillon, chief brand officer for Denny's, said.
Denny’s will offer free Beyond Burgers with purchase of a beverage at all locations on Jan. 30.
Beyond Meat (NASDAQ:BYND) shares are up nearly 70% year to date.
Denny’s (NASDAQ:DENN) was down 1.2% in afternoon trading.